You’re good at what you do.

Let’s make sure it shows.

Brand strategy, thought leadership, and content systems for founders and mission-driven organizations ready to show up clearly.

Let's work together

Hi! I am Kristina.

I help founders clear the fog, find their footing, and get their work out into the world.

Most founders know what they want to build. They just can't always articulate it in a way that lands - with clients, with partners, with the people they're trying to reach.

That's where I come in. I work with founders of small businesses and mission-driven organizations on brand strategy, thought leadership, and the content systems that make showing up consistently actually feel possible.

But the work is never purely tactical. A lot of what I do happens at the level of perspective - asking the questions no one else is asking, and helping founders trust what they've built enough to show it.

Four years ago I bet on myself. It changed everything.

My Story

“I’ve had the pleasure of working with Kristina Matthews at two companies now - Wheels and Zipcar - and she is one of the most dynamic, thoughtful and collaborative colleagues. She can jump into any industry and build sustainable partnerships to help your organization thrive. I highly recommend her consulting services!”

Will Sowers, Zipcar
"Kristina helped us create a marketing strategy for an online course which resulted in it being a big success and generating more revenue than we expected."

— Emile Sorger, White Pine Circle
"I owe you such a big thanks. You've really helped me finish nailing in place some loose planks of my ship/helped me figure out some missing puzzle pieces. It's changing the entire way I look at my career and job approach"

— Coaching Client
“Working alongside Kristina was authentically encouraging. Her ability to strategically think through solutions with limited resources plus sharing them with her team was beyond appreciated.."

Lisette Garcia, c3 Strategies, LLC
“Kristina was a rock-star marketer who was passionate about the Zipcar brand, energized to deliver growth, and flexible in a fast-paced, entrepreneurial environment. Her results are still bearing fruit today."

Justin Holmes, Zipcar
“Kristina is a seasoned project manager with focus on B2B marketing. Her commercially creative mindset is a true asset in any marketing activity."

Cecilia Dahlstrom, Panter

How we can work together

Brand Strategy: Competitive analysis, market research, go-to-market strategy, brand positioning, and the foundational thinking that makes everything downstream easier.

Thought Leadership & Content: Social strategy, content systems, post development, and the messaging frameworks that help founders show up consistently and sound like themselves.

Operational Infrastructure: CRM builds, project management, communications systems, and the behind-the-scenes work that keeps a small business or growing organization running like a bigger one.

Not sure what your business actually needs right now? That's usually where we start.

Let's start the conversation

Why hire a consultant?

I become part of your team when you need me - without the overhead of a full-time hire. I integrate into your work, your voice, and your goals, and I flex with your business as it grows, slows, or shifts direction. When you're ready to bring someone on full time, I can help make that transition seamless too.